Part 2 evaluation

Part 2

Our target audience are 13-26 year olds, and dominated by a female audience, as most romantic films’ primary audience are women. However, our secondary audience are 13-26 year old males, as couples may decide to watch the film together. ‘Graduation Day’ is targeted at a niche audience, as it is a film that our primary target audience can relate to and enjoy viewing. The psychographics of our target audience would be people who are at secondary school, or higher education. It is aimed at people who enjoy socialising with their friends and maybe online on Facebook and Twitter. They may enjoy watching other rom-coms such as ’10 Things I Hate About You’ and ‘Love Actually’. We carried out some informal research on our target audience by asking 16-17 year olds what they think of our idea, in which we got positive feedback. Our audience gave us good responses, saying that they would definitely watch it. We took this research into consideration when planning our title sequence.